Strategy & Execution
Your marketing,
built from the
ground up.
I work directly with companies to diagnose what's not working, build a strategy around where you want to go, and execute the plan — end to end.
How It Works
No templates. No guesswork.
Just a plan built for you.
Every engagement starts with a conversation. I learn your business, pinpoint the gaps, and build a strategy you can actually execute on.
Discovery
We get on a call, dig into your business, identify pain points, and define where you want to go. No assumptions — just sharp questions and real listening.
Strategy
Based on what we uncover, I build a custom marketing plan tailored to your goals, budget, and timeline. No cookie-cutter playbooks.
Execution
I roll up my sleeves and make it happen — managing campaigns, creating content, optimizing performance, and reporting back with what's working.
Specialties
The plan is custom.
The skills are deep.
Depending on your goals, I draw from a full range of marketing disciplines. These are the areas I operate in daily.
Social Media Management
Content calendars, community management, and analytics across platforms.
Paid Ads
Google & Meta campaign strategy, creative, targeting, A/B testing, and optimization.
SEO & Content
Technical audits, keyword strategy, blog content, on-page optimization, and link building.
Email Marketing
Newsletter strategy, automated flows, list growth, and conversion optimization.
Brand Strategy
Positioning, messaging, visual direction, and go-to-market planning.
Marketing Audits
Full-funnel analysis of what's working, what's not, and where the opportunities are.
Clients
Who I work with.
From seven-figure e-commerce brands to AI startups to early-stage founders finding their footing — the approach adapts, the rigor doesn't.
Pressed Bouquet Shop
pressedbouquetshop.comBuilt and scaled a floral preservation business from the ground up to seven figures. Full marketing ownership — from brand strategy and paid ads to SEO, email, and social.
OmegaBlack
omegablack.ioPartnered with a managed threat intelligence company to build out their marketing function. Developing go-to-market strategy, content, and demand generation for a technical B2B audience.
Pend AI
getpend.aiWorking with an AI-powered personal mentoring platform on positioning, launch strategy, and building awareness in a crowded AI landscape.
Mentorship Clients
Guided three early-stage businesses — Easton Candle Co, Julia Kay Design, and Madi's Craft Corner — through custom marketing plans, teaching them to execute with confidence.
About
Not an agency.
A partner.
I don't hand off a deck and disappear. When you work with me, you get someone embedded in your business — someone who understands your goals, knows your numbers, and is accountable to the outcomes.
I've spent over a decade building marketing strategies and running campaigns across DTC, service-based, and B2B companies. The approach is always the same: listen first, plan second, execute relentlessly.
Live events, real estate, product-based DTC brands, technology startups, and more
Let's Talk
Book a discovery call.
Every engagement starts with a conversation. Fill out the form, and I'll be in touch within 24 hours to set up a call.